Welcome to InnLight Marketing - a service established in the summer of 1998, dedicated to helping small business owners maximize their company's potential and optimize their overall profitability. I specialize in bed and breakfasts, boutique hotels, vacation rentals, restaurants and a host of other owner-operated businesses.

It is my passion to work with entrepreneurs - individuals who are noted for having an independent energetic spirit; who express a readiness and courage to undertake or experiment; who organize, manage and assume the risks of building a business from the germ of a creative idea. Or as Kilby noted, "Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services ... a person with a high need for achievement."

- Christine Gustafson, InnLight Marketing

Photography 2017-10-05T22:00:10+00:00

Photography for Bed & Breakfast Inns, Boutique Hotels, Vacation Rentals and Restaurants … Since 1998

InnLight Marketing Photography includes a comprehensive set of photographs taken for inns and restaurants by photographers Frank Marshall and Christine Gustafson. All photography shoots are individually priced to be affordable within an innkeeper’s or restaurant owner’s marketing budget.

Our photos have been featured in print publications (including LA Times, SF Chronicle, Sunset Magazine, Orange Coast Magazine, People Magazine), throughout the Internet, in print ads … used on post cards, rack cards and framed for wall displays.

Uses of photography include: website; online directories; blogs; facebook and other social media; print materials; newspapers and magazine media.

Below we have included small sets of photos for you to preview. The photographs throughout this website are InnLight Marketing photographs. And nearly all website designs feature exclusive InnLight Marketing photography. (See website design page.)

Vagabonds House Inn, Carmel by the Sea

Wine Garden Inn, Cloverdale

Sea Star Cottage, Inverness

Gardens

 

“Christine Gustafson has provided invaluable insight into marketing. First, she is knowledgeable and our most valuable interaction is in discussing what works and what doesn’t. Second, she understands marketing to different tiers in the market. Third, through the conversations, we are able to craft a marketing plan that is not overly expensive. Marketing on the Internet can be extremely expensive, consuming not only dollars but also time, while, traditional marketing is in disarray. Even feature articles in major newspapers and magazines are not necessarily driving guests to inns.”

– Jeff Stanford, Stanford Inn & Ravens Restaurant, Mendocino