Welcome to InnLight Marketing - a service established in the summer of 1998, dedicated to helping small business owners maximize their company's potential and optimize their overall profitability. I specialize in bed and breakfasts, boutique hotels, vacation rentals, restaurants and a host of other owner-operated businesses.

It is my passion to work with entrepreneurs - individuals who are noted for having an independent energetic spirit; who express a readiness and courage to undertake or experiment; who organize, manage and assume the risks of building a business from the germ of a creative idea. Or as Kilby noted, "Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services ... a person with a high need for achievement."

- Christine Gustafson, InnLight Marketing

Internet Marketing 2017-10-05T22:00:43+00:00

Internet Marketing for Bed & Breakfast Inns, Boutique Hotels, Vacation Rentals and Restaurants … Since 1998

The Internet Marketing Package is a comprehensive approach to optimizing the use of an inn’s website and establishing a strong Internet presence, thus maximizing both occupancy and profitability.

The Monthly Package includes all of the following:

  • Evaluation of your inn’s website with design suggestions to improve traffic to and through your website.
  • Maintenance of existing website – optimizing for search engines, minor updates of text and images as needed.
  • Monthly study and evaluation of Google Analytics.
  • Counsel regarding the renewal or new sign up for lodging directories.
  • Periodic submission of specials to indicated directories.
  • Upon request: maintenance of PPC accounts (Google, Bing).
  • Consideration of Internet directory e-inquiries that you forward to me.
  • Quarterly email newsletters to your guests.
  • Monthly phone conference regarding your website and Internet marketing campaign.

Does not include extensive website design work.

The cost of this comprehensive Internet marketing package is $200 per month.

 

“For any inn looking for a first-class marketing company to handle the myriad of information technology, create a super website and keep it up, there is no hesitation in recommending Christine Gustafson, of Innlight Marketing. Any ideas we have, she sorts through and gives us advice within hours. When we are looking at our future bookings, whether it be a week or a year, she is there to find just the right thing to do and put on our website to boost our sales. Her staging and photography are perfect … every time, and we count on this not only for our website, but our brochures, specialty cards and promotions. If you, like us, need a “go to” person that you can bank on for steady maintenance, fresh ideas, and always listening to yours, we strongly recommend Christine. We have not been disappointed in our over three years association with her. Christine does the job.”

– Betsy Olson, Lincoln Green Inn, Carmel, CA