Welcome to InnLight Marketing - a service established in the summer of 1998, dedicated to helping small business owners maximize their company's potential and optimize their overall profitability. I specialize in bed and breakfasts, boutique hotels, vacation rentals, restaurants and a host of other owner-operated businesses.

It is my passion to work with entrepreneurs - individuals who are noted for having an independent energetic spirit; who express a readiness and courage to undertake or experiment; who organize, manage and assume the risks of building a business from the germ of a creative idea. Or as Kilby noted, "Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services ... a person with a high need for achievement."

- Christine Gustafson, InnLight Marketing

Business Building 2017-08-05T19:22:06+00:00

Business Building for Bed & Breakfast Inns, Boutique Hotels, Vacation Rentals and Restaurants … Since 1998

The Business Building Package is designed to assist small business owners optimize their potential and maximize both occupancy and profitability.

The Annual Package includes all of the following:

  • An On-Site Consultation – A one or two day stay and series of meetings.
  • Design Individualized Strategic Marketing Plan – A year-long program that addresses: Your inn’s personality and potential; increasing occupancy and profitability; culinary arts; brochures; website, guidebooks; media kits; in-room folders; multiple uses of inn; and more.
  • Business-Building Assistance – Yearlong consultation and support during all seasons and economic conditions.
  • Website Assessment – Learn how well your website is meeting your marketing needs and how it can be used to increase occupancy.
  • Media Marketing & Media Kits – Learn how to market your inn to the print, radio and Internet media. Ongoing resources, support and assistance in the writing of press releases and attracting travel writers.
  • Advertising – Make the best investment of your advertising dollar.
  • Brochure, Rack Card, Post Card – Assess design, target distribution, and determine resultant value.
  • In-room Folders – These should act as a sales kit for your guests – to resell themselves on returning and to sell you to referred guests.
  • Mid-week Packages – Ideas and projects that will help fill in empty spaces on your occupancy calendar.
  • Return and Referral Guest Programs – This is essential in the building of a profitable enduring business.
  • Gift Shop and Gift Certificates – The additional sale of gifts and certificates through innovative marketing.
  • Community Relations – Programs to ensure that you are well-known throughout the community – ideal for locally referred business.

Does not include extensive website design work.

The cost of this comprehensive Internet marketing package is $200 per month.

 

“To any perspective clients considering hiring Innlight Marketing: Christine has been instrumental in helping me and my business grow. I continually calling on Christine to help with an idea or some advice. She is up-beat and positive when offering well thought out solutions. Christine makes sense out of some of my crazy marketing ideas. I find her to be responsive to the Inns needs and patient helping me understand the ever changing web world. Christine knows how to market Inns as well as teach Innkeepers.”

– Bobby Richards: Lamp Lighter Inn – Sunset Suites and The Forest Lodge