Okay, so here we are ... all together -- up to our elbows in a record setting recession. Business is down, which means empty guest rooms, the phone rarely ringing, online reservations drying up. Guests bring money ... so fewer guests equal fewer dollars coming in.

I've spoken with many of you. You've told me about the intense worry, the lost sleep, and the earnest desire to get through this recession with your business and sanity intact.

Please read on and find answers* for Recessionary Marketing in 2009 ... proactive strategies for lodging properties.

*Information gathered from conversations with innkeepers, online sources, plus a portfolio of profoundly successful entrepreneurs, businesspersons who have conceived a creative idea and built it into a multimillion dollar business. A special thanks to Herb Lieberman for providing solid ideas for troubled times.