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InnLight Marketing for Boutique Hotels, Restaurants, Bed & Breakfast Inns

InnLight Photography includes a comprehensive variety of photographs taken for inns and restaurants by architectural photographers Frank Marshall & Christine Gustafson. All photography shoots are individually priced to be affordable within an innkeeper's marketing budget. (see website design for photography examples)

Uses of photography: website; online directories; blogs; facebook; twitter; print materials; media.

A comprehensive lodging portfolio includes
Inn Exterior - day and twilight
Gardens, Pool and Hot Tub
Common Area
Dining Room
All Cuisine
Guest Rooms
Amenities and Services
Innkeepers and Staff

PREPARING FOR A PHOTO SHOOT

Exterior Photography
• Make sure that landscaping is best it can be.
• Check exterior furniture and décor to make sure that it is situated as you would like to see in the photographs and that extraneous furniture and/or décor is removed.
• Check to make sure that all lights are working – for twilight shots.

Interior Photography
• Make sure that the room is set up as you would like to see it in the photograph.
• Check to make sure that all lights are working and that there is no extraneous décor.
• Bathrooms may be featured if appropriate. Best towels and full amenities will help greatly.
• The following “props” can add richness to a photograph:

Vase of fresh colorful flowers
Bowl of colorful fruit
Plate of fresh baked goods w/cup of tea or coffee
Signature robes
Candles if you allow them
Bottle of champagne and/or wine with glasses
Several upscale magazines & a few hardbound books

Food Photography
• Prepare a full breakfast (colors, textures and variety make the best show)
• Make sure that the dining area is just as you want it to look in the photograph
• The place setting is also an important part of the breakfast presentation
• Make use of candles if these are appropriate
• Include fresh flowers if possible or a single stemmed rose
• Evening refreshments can also be photographed using the above suggestions

Staff Photography
• Important to dress in a professional manner – conveying confidence to future guests
• Choose a setting that compliments innkeepers / staff

InnLight Marketing
603 9th Street • Pacific Grove, CA 93950
Phone: 831.373.2105
christine@innlightmarketing.com

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Email InnLight Marketing * Christine Gustafson