The Business Building Package is designed to assist
innkeepers in maximizing both occupancy and profitability.
The Annual Package includes all of the following:
• An On-Site Consultation - A one-two day stay
and series of meetings.
• Design Individualized Strategic Marketing Plan -
A year-long program that addresses: Your inn's personality and potential;
increasing occupancy and profitability; culinary arts; brochures; web
site, guidebooks; media kits; in-room folders; multiple uses of inn; and
more.
• Business-Building Assistance - Yearlong consultation
and support during all seasons and economic conditions. (periodic e-contact
and monthly phone conference)
• Website Assessment - Learn how well your web
site is meeting your marketing needs and how it can be used to increase
occupancy.
• Media Marketing & Media Kits - Learn how
to market your inn to the print, radio and Internet media. Ongoing resources,
support and assistance in the writing of press releases and attracting
travel writers.
• Advertising – Make the best investment
of your advertising dollar.
• Brochure, Rack Card, Post Card - Assess design,
target distribution, and determine resultant value.
• In-room Folders - These should act as a sales
kit for your guests - to resell themselves on returning and to sell you
to referred guests.
• Mid-week Packages - Ideas and projects that will
help fill in empty spaces on your occupancy calendar.
• Return and Referral Guest Programs – This
is essential in the building of a profitable enduring business.
• Gift Shop & Certificates – The additional
sale of gifts and certificates through innovative marketing.
• Community Relations – Programs to ensure
that you are well-known throughout the community – ideal for locally
referred business.
The entire cost of this annual package is $150 to 200 per month –
payable monthly.
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